dates back to 1937 when the first plane rolled out
of a hanger in Trollhattan, Sweden before World War
2. The name SAAB is short for Svenska Aeroplan
Aktiebolaget. For 10 years the company manufactured
aircraft, before adding car production.
10 years the company manufactured aircraft
1947, the company started building cars as well.
Because of this, Saab naturally applied many of the
skills and principles learned in aircraft production
to building cars.
The very first Saab ( Handmade prototype ) - Introduced 1947
ability to think laterally, explored new
possibilities and apply ideas from one business to
another is a classic part of Saab's engineering
tradition. Today, we are inspired by this heritage.
echoes of it can be found in our vehicles - in the
efficient use of materials, aerodynamic forms and
state-of-the-art technology. Our philosophy of
building the car around the driver, like a cockpit,
also comes out of our aircraft heritage.
more then 50 years, Saab has offered sporty, yet
functional cars for drivers who are looking for an
alternative to the mainstream, mass-marketed brands.
Progressively designed and packed with clever
features, Saab cars have longer been associated with
an intelligent, innovative approach.
others have claimed that something is impossible,
Saab has dared to differ. And, as it turns out, the
creative spark - combined with a resourceful,
inventive way of thinking - has proven the
impossible to be possible. Over the years, this
"what if" approach has led to a number of industry
firsts in terms of safety, control, handling, design
and turbocharged performance.